Let\u2019s talk about some releases announced for this summer. Another title from the Rainbow Riches series is coming this August. Can you tell us more about the Rainbow Riches Power Pitch?<\/strong><\/li>\n<\/ul>\nRainbow Riches Power Pitch gives the customer the classic Rainbow Riches base game feel and adds in a huge 9 x 6 Hold and Win bonus round. We\u2019ve thrown in multiplying hot zones, extra lives and an expanding reel array for extra value. Anyone lucky enough to completely fill the reel array will be instantly awarded 10,000x.<\/p>\n
<\/strong><\/p>\n\n The Rainbow Riches has been extremely popular with players. What is the secret in developing an equally interesting follow-up?<\/strong><\/li>\n<\/ul>\nThis is always the biggest challenge with Rainbow Riches; we want to move the series forward but not by so much that you turn off the existing customer base. My team\u2019s first attempt at a Rainbow Riches was a cluster pays game with a complete graphical overhaul of the brand. While it was a great game, it wasn\u2019t a \u201cRainbow Riches\u201d game and didn\u2019t see anywhere near the numbers we expected.<\/p>\n
We have a whole host of mechanics which are loved by UK audiences that have yet to be used in a Rainbow Riches title but still allow us to remain faithful to what makes a Rainbow Riches game great.<\/p>\n
\n Are there any special features in Rainbow Riches Power Pitch players should look forward to?<\/strong><\/li>\n<\/ul>\nThis is the first new release where we\u2019ve added in Premium Play. Premium Play allows the player to spin a 1 line, 3-reel slot where you can win cash prizes or be awarded instant access to the feature.<\/p>\n
\n You have been involved in the design and production of some of the top-performing titles such as Jin Ji Bao Xi Megaways, Dave Lame: Bad Magician, and Rainbow Riches Power Mix among others. What is the most important aspect in creating a unique and interesting game?<\/strong><\/strong><\/li>\n<\/ul>\nRegardless of the mechanic it should be obvious what is going on. Players should understand the game and also understand where the win potential in that game is going to come from. In my eyes if a player has to read the paytable to understand what is going on then you\u2019ve failed.<\/p>\n
<\/p>\n
\nWe have a whole host of mechanics which are loved by UK audiences that have yet to be used in a Rainbow Riches title but still allow us to remain faithful to what makes a Rainbow Riches game great.<\/em><\/p>\n— Craig Turner, Light & Wonder<\/p>\n
<\/p><\/blockquote>\n
\n You are responsible in designing games for the UK market. Are UK players different from players in other markets? If they are, in what way?<\/strong><\/li>\n<\/ul>\nDue to the disablement of Autoplay and Buy Pass, you have to get value back to the customer quicker. A UK customer is more likely to move on if they\u2019re having a bad experience. You have to find a way to keep the players engaged but offering low bonus hit rates and frequent modifiers so that they can see the value.<\/p>\n
\n Can you tell us more about what is cooking in the Light & Wonders Studio that players can expect in 2022?<\/strong><\/li>\n<\/ul>\nThe one that I'm most excited about is our new Mighty Ways mechanic. Mighty Ways is a Ways game where for every winning symbol, the reels will increase in height, so it gives that ‘multiple ways' feel to a game. We're going to go big on that this year: we've done Cluedo Mighty Ways – which was a really strong game for us – but we're going to go back and do 300 Shields as a Mighty Ways game. 300 Shields is just a crazy, volatile game, and what we're going to do is have a super feature in that game that you can purchase for 1,600x that's going to give you guaranteed 300x multipliers on every Spartan win.<\/p>\n
I was playing the sim for it yesterday; it's just crazy and I cannot wait for it! 300 Shields is one of my favourite games of all time, so to go back and do that as a Mighty Ways game is really exciting. We've Got Invaders Mighty Ways coming out later in the year, and then I think in November we finish with Raging Rhino Mighty Ways.<\/p>\n","protected":false},"excerpt":{"rendered":"
Casinos Online is thrilled to introduce Light & Wonder! Formerly known as SG Digital, this company aims to build great games and franchises that offer players a seamless experience across platforms. In February we enjoyed the opportunity of talking to SG Digital\u2019s Rob Procter about the company and what they were currently working on. Today, […]<\/p>\n","protected":false},"author":5,"featured_media":35029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\n
Light & Wonder UK Creative Director Craig Turner Exclusive Interview<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n\t \n\t \n\t \n